I-Work Group

Apraksts
Pamatinformācija
Uzņēmums

DIRECTOR OF ADMISSIONS AND MARKETING

I-Work client is a private, non-profit school providing educational services for local and international students from ages 2-18 years. The school has an open vacancy to join its team an

Main responsibilities:

To ensure that you develop, execute and regularly monitor marketing, retention and admissions plan for the school that directs each phase of the internal and external marketing processes and that this plan is built on the school’s story and promises that are underpinned by evidence;
Manages digital marketing channels: Facebook, Instagram, LinkedIn, Youtube. Creates engaging content, including Instagram stories and reels. Plans and implements marketing campaigns;
Measures analyzes, and tracks the effectiveness and ROI of marketing initiatives such as social media campaigns, inbound marketing, website traffic, Google search, SEO, etc. through the use of Google, Facebook, and other analytical tools;
Identifies PR opportunities and liaises with local media;
Ensures that key, strategic messages are communicated effectively to target audiences;
Follows industry trends and the activity of other market participants.

Main requirements:

Previous experience as a marketing manager for at least 3 years, preferably in an international environment or educational institution;
Proven knowledge and effective use of social media and related information technology, including usage and meaningful interpretation of analytics. Strong interest in influencer marketing;
Higher education in marketing, business management, pedagogy, or a similar specialty;
Interest in educational issues and desire to work at school;
Excellent communication, collaboration, and team player skills;
Excellent written and verbal English; experience in copywriting;
Experience working with the Google Suite (docs, sheets and forms);
Proficiency with Indesign and Canva; experience with video editing and Photoshop would be a plus.