SEO Team Lead

Picanova GmbH filiāle Picanova Baltics

Details
Highlights
Company

We are The Customization Group,

a global leader in mass customization, leveraging AI and automation to revolutionize the personalized products industry. With a strong international presence across Europe, North America, and the Middle East, we manufacture up to 500,000 unique products daily, reaching millions of customers through 20+ own online shops and 1,000+ partner stores. Our AI-first strategy drives efficiency, scalability, and innovation, keeping us ahead in a fast-moving market while growing through AI-driven acquisitions and partnerships.

Our diverse team of 500+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, youll find the perfect environment to take ownership and drive impact in the future of e-commerce.

We have a brand-new opportunity for an SEO Team Lead. You will play a key role in elevating our organic performance, aligning teams across the business, and shaping a future-proof SEO strategy. Sounds like you? Then keep reading!

Why you will love working with us:

International experience in our globally spread Teams 🌍
Hybrid way of working with three days in the office & two days from home 🏠💼
Private Health insurance with a compensation package after the probation period 🏥
Additional leave on special occasions 🎉
Variety of packed breakfast, lunch, and snacks in the office 🍽
Be part of an AI-first workplace that enables everyone to drive unique business solutions through state of the art technology 💡
Valuable knowledge and excellent experience for future development 📚
Connection with your colleagues through Team building and company events 🤝

What You Will Do:

Set and drive the SEO strategy while aligning efforts across teams and business units to create seamless collaboration and results 🎯
Analyze and improve organic KPIs like traffic, keyword rankings, CTR, conversions and engagement with a sharp eye for insights and impact 📈
Optimize technical SEO health, empower content teams with actionable data, and explore opportunities in generative AI search and conversational intent 🛠
Lead, support and empower a diverse team with empathy, vision and clarity building a space where curiosity and ownership thrive 💬
Harness AI-powered tools and automation to scale innovation, experiment boldly, and stay ahead of trends like Googles SGE and GPT-powered search 🤖

Preferred Background:

Experience

You bring several years of experience in SEO including leadership and cross-functional collaboration. Were looking for someone whos curious about how AI is reshaping the digital landscape and eager to experiment, learn, and share new insights.

Bonus points if youve tested how to rank in AI-generated answers or built automation scripts for SEO tasks!

Hard Skills

Deep understanding of technical SEO and web analytics, including performance audits and structured data optimization 🔍
Confident with tools like Google Search Console, Screaming Frog, Ahrefs, SEMrush and AI-driven platforms such as Surfer SEO, Clearscope, MarketMuse, or Jasper
Skilled in content strategy with a strong sense for search intent, semantic relevance, and SEO-friendly storytelling 📚
Experience optimizing for generative AI search experiences and conversational queries (e.g., Google SGE, Bing + GPT) 🗣
Comfortable working in agile environments with frameworks like Scrum or Kanban, and automating repetitive SEO tasks where possible 🌀

Soft Skills

Empowering Leadership: You create a supportive team culture, foster strengths, and provide direction 💚
Analytical Clarity: You recognize patterns in complex data and communicate insights with ease 🧐
Collaborative Mindset: You enjoy working with content, dev, product, and marketing teams to drive results together 🤝

Even without every qualification, your unique experiences and skills could make you a great addition to our team, so embrace the opportunities that await you here. Your journey may lead to new skills, relationships, and success.

Monthly gross salaryGross/mo € 2.92 - 3.33

Location

Latvia

Remote work opportunity

Time of work

Full-time

Skills

SEO Search Engine Marketing Analytical thinking Google Search Console Leadership

Languages

English

Contact person
Maximilian Gemmerich

THE CUSTOMIZATION GROUP

Originating from Picanova's innovative spirit in 2006, in a modest garage in Cologne, The Customization Group has become one of the world's top mass customization providers. Operating across multiple business verticals, TC Group caters to millions of customers worldwide, delivering bespoke solutions powered by innovation and state-of-the-art technology. The group boasts production sites in the U.S., Poland, and Latvia, with a combined daily production capacity of over 500,000 customized products shipped to more than 170 countries globally.

RELIABLE BUSINESS PARTNER

The Customization Group has expanded into a global force with over 500 employees worldwide. We provide personalized products to millions of individual customers and offer tailored B2B and API solutions. Our dedication to innovation and cutting-edge technology drives everything we do.

GLOBAL MARKET LEADER

As a worldwide market leader, we have received accolades for exceptional performance in various fields. For instance, we were awarded the World Market Leader Award for unique wall decor, recognizing our high quality, innovation, and internationalization. Our products have also earned numerous awards, including test winners, reflecting our commitment to the highest quality and excellence.