Senior PPC Analyst

The position offers the opportunity to work with a multi-million-dollar ad-spend for multiple domains competing of our US-based customers, competing for best performance with the likes of Amazon, Cabela’s, Bass Pro Shops, REI, Walmart, and other e-commerce giants. this is an amazing opportunity for an experienced Paid Search/Search Engine Marketing professional with a track record of strong Paid Search/PPC results in competitive markets.
There’s never a dull moment when you are developing strategies and implementing them across some of the largest e-commerce destinations in America, including OpticsPlanet.com, CampSaver.com, Dvor.com, and more!

Responsibilities:

• Plan, build and implement pay-per-click strategies for our paid search platforms (Google, Bing, Yahoo, and more);
• Manage campaigns with a data-driven approach to maximize ROI on a variety of search engines and achieve business KPI goals;
• Scale new and existing paid media channels to improve various KPIs;
• Test and analyze keywords, bids, ad copy, landing pages, and ad types;
• Utilize insights from our advertising partners, advanced tools, internal reports, and analytics to take performance to a higher level;
• Monitor daily, weekly, and monthly trends and KPIs across all channels;
• Generate, analyze, and report on performance while providing actionable insights and recommendations;
• Collaborate with internal Marketing teams like Design, Web Content, SEO, Copywriting and others to improve campaign performance through landing page optimization, content creation and bid strategy alignment to improve business KPIs;
• Be in the know on the latest trends and news in paid search and digital advertising to improve performance of our campaigns;

Skills & Requirements:

• 3+ Years Paid Advertising experience;
• Experience directly managing large ad budgets at least $250K in ad spend;
• Required platform experience: Google Ads, Microsoft Ads;
• Analytical and critical thinker who can execute methodically;
• Strong data driven analytical and quantitative skills with keen ability to translate analysis into actionable insights and business decisions;
• Positive attitude, strong work ethics, and ability to manage multiple deadlines and priorities and get things done efficiently;
• Experience at a paid media agency, or large in house team preferred;
• Project Management experience is a plus;
• Hands on bid management platform expertise is a plus;
• Advanced proficiency in Microsoft Office, specifically MS Excel and an overall comfort with software, technology, and the internet preferred;
• Familiarity with social PPC platforms, affiliate marketing, influencer marketing and more is a plus but not required;
• Strong written and verbal English communications skills, creative writing skills;
• Degree in Marketing, Business, Analytics or equivalent;

Qualification:

• Advanced proficiency in Microsoft Office, specifically MS Excel;
• Reasonable understanding of SEO and HTML, the overall Search Engine spectrum;
• Excellent grammar and creative writing skills;
• Highly organized with focused attention to detail, project management experience is a plus;

We provide:

• Agile culture, continuous improvement process
• Friendly and highly-qualified colleagues
• Challenging international projects
• Competitive salary, yearly reviewed
• Real possibilities of growth
• Direct employment by Latvian company with full social-security, paid vacations & sick leaves
• Flexible work schedule, option to combine work with studies
• Excellent working conditions
• Modern top-floor spacious office in Riga with large terrace
• Lounge zone in the office with ping-pong, gaming console and other entertainment
• Powerful hardware, best software/tools
• Company paid office parking, bicycle parking available
• Free snacks and variety of drinks in the office
• Monthly company events
• Large Summer & Winter parties
• Learning and innovations - internal demos & trainings, individual mentorship
• Potential business trips to USA
• Ability to attend local & international conferences
• Free Office Library and ability to order books
• Premium Health insurance
• Company paid flu vaccination